"In his new project Gérard Uféras explores an important modern cultural phenomenon, the museum. Numerous images by classics of world and Russian photography in the second half of the 20th century are devoted to this theme, and young 21st-century photographers have also held sessions in Russian and international museums. Interest in this phenomenon is not accidental. In the last few decades, museums have rapidly changed, there is massive interest in art and the public is growing younger. The modern museum has been invaded by concerts, performances, film screenings and poetry evenings. Lectures and educational programmes are becoming the norm for the museum institution.
How does the public get their bearings in the museum, where apart from traditional guides there are now audio guides, QR codes and interactive phone applications? With the advent of new technologies and new museum functions, has the most important thing been preserved — that moment of personal contact between the viewer and the artwork? When Marcel Duchamp displayed his bottle drying rack and famous urinal in a New York museum in 1917 he emphasized by this conceptual gesture the significance of the museum context for perception of art, which is dead without the spectator. We all apprehend a work of art to the extent of our readiness: the cultural baggage and the ability to actualise our experience at that particular moment.
Gérard Uféras acts simultaneously as artist, anthropologist and sociologist in this project. He observes, records and analyses what is seen with subtlety and humour. The study undertaken by Gérard Uféras is far more than just a clever and witty narrative about visitors to very diverse museums, it provides an opportunity for each one of us to see ourselves from one remove and reflect on our own relationship to art"
Olga Sviblova, director of the Multimedia Art Museum, Moscow